in Word Format
has been designed to help us discuss what content would be
on your web site, how it would help you meet your business
goals, and what it might look like.
or Organization Name: _____________________________________
requesting site: __________________________
What is your business? Why do customers or clients come to
you? What is your mission statement?
Purpose-Why do you want to be on the Internet? What business
goals would the Internet help you achieve? What new services
could you offer?
Provide information to existing customers
Sell a product or service
Provide selected information in easily accessible web form
Provide additional ways to communicate with your customer
Provide new services to your customers
Publish a news letter
Have a up to date image
Provide educational information
Keep up with the competition
Use bulletin boards to discuss topics
Show pictures of your product
Reduce printing costs
Participate in news groups that discuss my business
Participate list serves that represent my business
What ideas do you have for things on your web page?
Description of your company, employees and each business segment
Hours of operation
Map to your business
Pictures of you or products
Forms to get information
Catalogue of your products
Links to other sites
Teleconferencing or chat sections
Reciprocal links with complementary businesses, community
Coupons and discounts
Discussion group boards
Presentations (Power Point)
New services that you could charge for if they were available
on the internet
Interactive data base
Credit card transactions
Password protected information
Listed in major search engines
Listed in specialty search engines
Listed in electronic white and yellow pages
Email to selected customers
Educational or humorous sayings or quotes
Make documents or spreadsheets assessable over the internet
as training manuals, policies.
Music or voice
Who is your current market (profession or industry, age,
location, income bracket)?
think your market has internet access or uses email?
market have physical disabilities as vision or mobility impaired?
the market you want that you are not reaching?
your competition doing with Internet marketing, advertising?
your customers want from you? (examples: high quality, selection,
low price, service, convenience )
you want from your customers? (examples: one time sales, repeat
business, add on sales, service contracts)
do you want to communicate to your audience?
in about thirty words what your business does.
were going to search for your company on the internet, what
are the words that you might use?
you currently market or advertise your business?
Newspaper-city or national
Industry related magazines
Phone book white pages
Phone book yellow pages
Trade shows or conventions
currently have and use a personal computer? Yes No
list any information you know about your computer as brand,
type (486, pentium), amount of memory.
what kind? IBM compatible Macintosh/Apple
If no, are you planning on getting a computer?
Do you currently have internet access through a company as
America On Line, CompuServe, MRNET, etc.?
currently have an email address? Yes No
If yes, what is it?
Do you currently have an domain name? Yes No
If yes, what is it?
7. How much time are you willing to spend working with the
information that might come from your web site?
information do you have to put on a site as advertising information,
newsletters, brochures, handouts, company logo, pictures,
have the information in electronic format as Word, WordPerfect
or the electronic form of your company logo?
do you have for new information?
will need to be updated on an ongoing basis? For example,
will you have sales, coupons, prices that change, newsletters,
inventory that changes, new products or services that you
offer, a new look for the site, a calendar of events that
changes, changes in days or hours of operation.
will it change-daily, weekly, monthly, quarterly, annually?
provide the information that needs to be updated and what
format will it be in?
answer email or requests from forms ?
Your Web Site
Is there a special theme you want the site to have?
Examples could be: flowers, books, western, modern, antique,
ethnic, oriental, country, outdoors, sports, music, food,
people, adults, families, children, animals, technology, fantasy,
cartoons, health, people at work
do you want the site to create?
Formal Fun Serious Cute Casual Loving Wild and Crazy Cheerful
Business Modern Comfortable Subdued Bright
What color or colors do you want on the page?
White Black Pink Red Light Blue Medium Blue Navy Blue Gray
Green Medium Green Dark Green Yellow Orange Teal Lavender
Peach Brown Tan Purple Rainbow
What ideas do you have for graphics or pictures?
to Fay Choban, 23 Kinlock Lane, Travelers Rest SC 29690